What is meant by yield management?

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1. Overbooking capacity to ensure that all capacity is filled at all times
2. Encouraging growth in demand during periods of low demand and restraining it during periods of high demand
3. Expanding the operation at periods of high demand in order to yield more sales revenue
4. The maximization of profit through capacity, demand and pricing policies

The maximization of profit through capacity, demand and pricing policies
Submitted by: Administrator

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