Do you know what is a brand and what is the importance of brand management?
Submitted by: AdministratorA brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
Product differentiation from competitors
Building corporate image
Creating bundle of benefits for different product categories
Attract and retain the most loyal customers
Submitted by: Administrator
Product differentiation from competitors
Building corporate image
Creating bundle of benefits for different product categories
Attract and retain the most loyal customers
Submitted by: Administrator
Read Online Brand Management Job Interview Questions And Answers
Top Brand Management Questions
| ☺ | Do you know what is a brand and what is the importance of brand management? |
| ☺ | Suppose you are a brand, describe your strengths and weaknesses? |
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| ☺ | Do you know what are the main responsibilities of a Brand Manager? |
| ☺ | Tell me what do you feel is the potential for Brand Management? |
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