Explain me what are the main responsibilities of a Brand Manager?
Submitted by: AdministratorThe major responsibilities of a brand manager are:
► To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
► To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
► To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
► To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
► And also, be familiar to handle overseas operations and willing to travel overseas in short notice
Submitted by:
► To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
► To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
► To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
► To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
► And also, be familiar to handle overseas operations and willing to travel overseas in short notice
Submitted by:
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