Explain what is a brand and what is the importance of brand management?
Submitted by: AdministratorA brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark.
The importance of brand management is:
► Product differentiation from competitors
► Building corporate image
► Creating bundle of benefits for different product categories
► Attract and retain the most loyal customers
Submitted by:
The importance of brand management is:
► Product differentiation from competitors
► Building corporate image
► Creating bundle of benefits for different product categories
► Attract and retain the most loyal customers
Submitted by:
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