Tell me what is brand positioning and explain basis for positioning a brand?
Submitted by: AdministratorBrand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
Target audience
Frame of reference
Point of differentiation
Reasons
Submitted by: Administrator
The following are the basis for positioning a brand:
Target audience
Frame of reference
Point of differentiation
Reasons
Submitted by: Administrator
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