What is brand positioning? Explain basis for positioning a brand?
Submitted by: AdministratorBrand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
► Target audience
► Frame of reference
► Point of differentiation
► Reasons
Submitted by:
The following are the basis for positioning a brand:
► Target audience
► Frame of reference
► Point of differentiation
► Reasons
Submitted by:
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