Tell me what is the most challenging aspect of being a pharmaceutical sales person?

Submitted by: Muhammad
A novice to the world of pharmaceutical sales may think that the most difficult part of the sale is meeting the medical practitioner, but that is actually not so.

The challenge is actually convincing a doctor to switch from a drug that s/he and their patients are quite comfortable with and convert to a new alternative. The sales rep must persuade them that such a change would be an improvement, and that is the true challenge. If you have experience, share some of your success stories.
Submitted by: Muhammad

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