The interviewer wants to know how you stand out amongst the other applicants. Therefore, focus on one or two qualities you possess that might be unique, or more difficult to find, in other interviewees. For example, if you are very experienced with a certain skill that the job requires, say so. This is your chance to tell the interviewer why you would be an invaluable employee.
I want this job because it seems tailored to my competencies, which include sales and marketing. As I said earlier, in a previous position I created an annual growth rate of 22% in a flat industry. Additionally, the team I would work with looks terrific.
Compare your goals with the objectives of the company and the position, then reiterate why you would be an asset to the employer. Let the interviewer know what you can do for the company, if you get a job offer.
Even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
This company is internationally known for its (widgets), and my experience in the (marketing/planning/production/etc.) of (widgets) has me intrigued by the opportunity this position presents.
I measure professional success by the standards of the company for which I work, the feedback I receive from my peers, supervisors and subordinates. Personally, it is to know I'm regarded as a good husband, father and member of society.
The overall theme for each of the answers below is: have you thought about the impact of your decisions at the time you made them - or do you have a reactive response to most situations. Far too often, a person's career appears to have happened by chance. In today's fast-paced, ever changing world of work, employer's want to know if they can count on you to make good decisions, not knee-jerk reactions.
Prepare in advance, and in a word, research, so you can provide relevant and current information about your prospective employer to the interviewer.
The best way to answer questions about your contributions to the company is to give examples of what you have accomplished in the past, and to relate them to what you can achieve in the future.
Describe specific examples of how effective you have been in your other positions, change you have implemented, and goals you have achieved. Talk about the depth and breadth of related experience that you have.
Also, relate your abilities to the employer's goals. You will want to let the interviewer know that you have the skills necessary to do the job they are hiring for, the ability effectively meet challenges, and the flexibility and diplomacy to work well with other employees and with management.
A typical interview question to discover what assets you have that are specific to the company's goals is "What can you do for this company?"
First of all, be sure to have researched the company prior to the interview, so you are familiar with the company's mission. Respond by giving examples why your education, skills, accomplishments, and experience will make you an asset for the employer.
Take a few moments to compare your goals with objectives of the company and the position, as well as mentioning what you have accomplished in your other jobs. Be positive and reiterate your interest in the company, as well as the job.
The first step in making this impression is to create a list of the preferred qualifications for the ideal candidate for your target job. If a job advertisement is well written and detailed, you might be able to assemble much of your list right from the ad.
When you are asked questions related to the experience that qualifies you for the job, it's important to be very specific about your skills and experience.
The best way to respond is to describe your responsibilities in detail and to connect them to the job you are interviewing for. Tie your responsibilities in with those listed in the job description for the new position.