For the most part, people will be interacting with your company through the updates they see in their newsfeed, so having optimized images in your posts is far more important than in your cover photo. That being said, make sure your cover photo is high quality and relates to your business. We update our company page cover photo whenever a new campaign is going on, or when we launch a new product. current cover photo has been up for over a month.
Sponsored updates work on a bidding model, similar to other LinkedIn ads and typical PPC campaigns. You can bid on a cost-per-click (CPC) or cost-per-thousand impressions (CPM). You will set the maximum bid you're willing to pay for a click or impression, and your sponsored update will only show when the cost of a click is below your max.
our connections are personal connections associated with your personal LinkedIn profile. Followers of a company page are not the same. Followers must click the "Follow" button at the top right of your company page. Followers also do not need confirmation like connections do.
Sponsored updates, you can target based on demographics, skills, group involvement, job title, location, and company. Because of these robust targeting options, you can get your sponsored update in front of the exact audience you're looking for.
Make sure the recommendation finishes with a sense of enthusiasm and resolution. Readers shouldn't be left scratching their heads wondering what happened to the rest of the post.
Stories make your recommendation memorable - much more so than a laundry list declaration like "ABC is an honest, dedicated team player." Anyone can give a list of positive qualities, but only you can tell that story. Make sure it reflects the person's work-related qualities, not your personal relationship.
★ Integrity and trustworthiness
★ Pride and attention to detail
★ Dedication and goal-orientation
★ Analytical and strategic thinking skills
★ Efficiency, organization, and time-management skills
★ Economic and budgeting skills
★ Being a team player
If you don't know exactly what this reference will be used for (or whether your colleague may one day change careers), focus on professional behaviors valued by all employers.
Begin with a very brief background of how you know the person. There is usually no need to be verbose because a reader can check your profile to see more details about you.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. You can find groups to join in the Groups Directory or view suggestions of groups you may like.