Define assertiveness?

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Assertiveness is a way of communicating to others in a direct, open, and honest manner about your individual rights and needs. In communicating with others in an assertive way you are able to express who you are, to respect yourself, and to value your own opinions and beliefs. Assertiveness is never done in a way that violates the rights of others and does not involve hurting others in physical or emotional ways. The goal of assertiveness is effective communication and mutuality in relationships?equalizing the balance of power in relationships through giving and getting respect and leaving room for compromise when the rights and needs of two people conflict.
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