If I toot my own horn, as you say, would not people expect me to be great 100% of the time? What if I screw up?

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Without being assertive and letting others know of your skills and accomplishments, you will miss out many opportunities. Since no one is perfect, you will make mistakes occasionally. Own up to them and learn from them, then move on.
Even if you mess up once in a while, you will be respected far more for giving it your best shot than by not trying at all. As Wayne Gretzky, the hockey player said, You'll always miss 100% of the shots you don't take.
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