What you should not say while answering this, how would your friends describe you?

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Bad answer:
I am a really good listener.
While being a good listener is a great personality trait, your employer probably does not care all that much. It is unlikely that they are hiring you to be a shoulder to cry on. You will want to keep your answer relevant to the job you are interviewing for and as specific as possible. If you can, insert an example.
Good answer:
My friends would probably say that I am extremely persistent I have never been afraid to keep going back until I get what I want. When I worked as a program developer, recruiting keynote speakers for a major tech conference, I got one rejection after another - this was just the nature of the job. But I really wanted the big players - so I would not take no for an answer. I kept going back to them every time there was a new company on board or some new value proposition. Eventually, many of them actually said yes, the program turned out to be so great that we doubled our attendees from the year before. A lot of people might have given up after the first rejection, but it is just not in my nature. If I know something is possible, I have to keep trying until I get it.
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